Brand: Laurier @ KAO
Campaign: 零感特薄 Super Slim Guard // 2022
"零感特薄" - the Laurier Super Slim Guard (LSSG) napkin that promises a sensation of absolute comfort during menstruation.
Our mission is to reinforce the reputation of LSSG for its superior absorbency with new packaging. We begin with the concept of “Start from 0” which symbolizes the beginning of everything.
The LSSG napkin features an upgraded "Smart Open" top layer and "Deep Lock" technology with 100,000 water-absorbing beads, ensuring maximum absorbency. With an ultra-thin 1mm absorbent core, there are no constraints, obstacles, or stickiness, allowing you to feel absolutely nothing during menstruation.
VIDEO
Zero represents the beginning of infinity, indicating limitless possibilities to discover without any barriers during menstruation.
TVC 45"
Online Video | 15" focusing product features
